Instead of redesign, have you consider update and enhance your websites through conversion rate optimization?
Large, sophisticated brands like Finish Line and Marks and Spencer have been hit hard by long design-cycle-website reboots. Finish Line launched a redesign just before the holiday shopping season and lost more than $3 million in sales before switching back to the old site.
Marks and Spencer spent more than £150 million on their “all-in” redesign, only to get an 8% drop in revenue.
Knowing what changes will work is anyone’s guess unless you gather customer data and test out your ideas. Redesign in steps, testing individual changes and new page designs before committing the entire site.